Hooklink vs Spur vs BotSpace: Instagram-first vs WhatsApp-first (2026)

Hooklink vs Spur vs BotSpace isn't a like-for-like fight, and it helps to be clear about that up front. Spur and BotSpace are chat suites built around WhatsApp and commerce conversations that also automate Instagram. Hooklink is Instagram-only: comment-to-DM, keyword DMs and growth tools for creators and brands. Which one fits depends on whether WhatsApp is central to your business. Prices below are as checked on 13 November 2026.

#Hooklink vs Spur vs BotSpace at a glance

"Not stated" means we couldn't find it on the vendor's own pricing page, not that the feature is missing.

#Pricing in detail

#Spur pricing

From Spur's pricing page:

• AI Acquire — $12/month
• AI Start — $31/month (WhatsApp starts here; Meta's WhatsApp fees are extra)
• AI Accelerate — $127/month
• AI Max — $399/month
• Annual billing — 20% off
• Add-ons — remove Spur branding for $39/month; extra Instagram or Facebook channel for $15/month

There's no free plan, only a 14-day trial.

#BotSpace pricing

From BotSpace's pricing page:

• Free — ₹0, 1 seat, up to 5 workflows
• Pro — priced by engaged contacts: ₹999/month for 500, ₹1,600 for 2,500, ₹2,800 for 5,000 and ₹5,000 for 10,000
• Premium — custom
• Channels — one channel included (WhatsApp or Instagram); each extra channel is ₹750/month

#Hooklink pricing

From Hooklink pricing:

• Free — ₹0 forever: 1 Instagram account, up to 3 active automations, all 5 triggers, public replies, Hookcard, 7-day analytics, and a "Powered by hooklink.app" line on DMs
• Pro — ₹199/month (₹49 first month) or ₹1,999/year, about two months free: up to 5 accounts, unlimited automations, media DMs, Lead Collection with export, follow-gate, Pro Hookcard, no watermark, 365-day analytics and priority support

Hooklink has no per-contact, per-DM or per-channel charges.

#Instagram features compared

For pure Instagram automation, the three tools overlap on comment-to-DM.

• Hooklink has five triggers, all on the free plan: comments on posts and reels, keywords in inbound DMs, story replies, comments on a Live, and DMs that share your post or reel. It can target a specific post or the next post you publish. Replies are instant private DMs with text, buttons and links, plus an optional public reply to the comment; Pro adds image, video and voice messages.
• BotSpace lists Instagram comment automation, DMs, story mentions, Reels and Live.
• Spur lists Instagram among its channels, but its pricing page doesn't break down which Instagram triggers are included.

Hooklink also has Instagram-specific growth tools: a follow-gate (Follower Growth, Pro) that delivers the reward link only once someone follows, Lead Collection (Pro) that asks for an email in the DM with CSV export, and Hookcard, a free link-in-bio page with a vCard and QR code. Neither Spur nor BotSpace states these on its pricing page.

#WhatsApp, AI and multi-channel

This is where Spur and BotSpace are clearly ahead, and it's the main reason to choose them.

• WhatsApp. BotSpace includes WhatsApp as one of its channel options; Spur adds WhatsApp from AI Start. Hooklink has no WhatsApp at all.
• AI. Spur is built around AI support (every plan is an "AI" tier), and BotSpace offers AI on paid plans. Hooklink has no AI auto-replies; it sends the messages you write.
• Other channels. Spur covers Facebook too. Hooklink doesn't support Facebook Messenger or TikTok.

If customers ask about orders, returns and delivery across WhatsApp and Instagram, a chat suite is the right category of tool.

#Payments and billing for India

Spur's FAQ for Indian customers says plainly: "UPI and digital wallets are not accepted." You pay by card on an e-mandate, in US dollars. BotSpace bills in rupees through Razorpay, though UPI isn't specifically stated on its pricing page. Hooklink bills in rupees through Razorpay with UPI Autopay, and you can cancel anytime from Settings → Billing.

Branding is another cost to note. Removing Spur's branding is a $39/month add-on. Hooklink's free plan carries a "Powered by hooklink.app" line, which is removed on Pro at no extra charge.

#When Spur is the better choice

• You're a D2C brand running customer support and want AI answering across WhatsApp, Instagram and Facebook.
• You want one AI-led inbox rather than an Instagram growth tool.
• Card billing in USD is fine, and the plan ladder up to AI Max gives you room to scale support.

#When BotSpace is the better choice

• You need a shared WhatsApp + Instagram inbox with broadcasts.
• You want rupee billing from an Indian company with a free plan to start.
• WhatsApp is your main channel and Instagram comes second. BotSpace's single included channel makes sense if you only need one of the two.

#When Hooklink is the better choice

• Instagram is where your audience is, and you want comment-to-DM, story replies, Live comments and DM keywords without paying for WhatsApp features you won't use.
• You want a flat ₹199/month that doesn't rise with contacts or channels, paid by UPI Autopay.
• You want a follow-gate, email capture and a link-in-bio page in the same tool.
• You want to start on a free plan with all five triggers.

Some businesses use both kinds of tool: a chat suite for WhatsApp support and Hooklink for Instagram growth. If you do, make sure only one tool runs automations on the same Instagram account and post so people don't get duplicate DMs.

#How to switch your Instagram automations to Hooklink

1. Sign up free at hooklink.app.
2. Connect your Instagram professional account. Hooklink uses Meta's official Instagram API; you never share your password.
3. List your Instagram workflows in Spur or BotSpace: the posts, keywords and messages.
4. Recreate each one in Hooklink: pick the trigger, add keywords, write the DM with a button or link, and add a public reply if you want one.
5. Turn off the Instagram workflow in the old tool before enabling Hooklink's, so nobody gets two DMs.
6. Keep your WhatsApp setup where it is if you still need it.
7. Upgrade to Pro for the follow-gate, Lead Collection, media DMs or more than 3 active automations.

New to this? Our guide on how to auto-DM everyone who comments on your post covers the setup step by step.

#Final verdict

In Hooklink vs Spur vs BotSpace, the right answer depends on your main channel. Spur is a strong AI support suite for D2C brands across WhatsApp, Instagram and Facebook, but it has no free plan and doesn't accept UPI in India. BotSpace is a good rupee-billed WhatsApp and Instagram inbox, priced by engaged contacts. If Instagram is where you grow and sell, Hooklink gives you more Instagram-specific tools for a flat ₹199/month with UPI Autopay, and a free plan to start.

Compare more tools on our comparison page.