Instagram DM automation tools in India, side by side.

Pricing in each tool's own currency, how you'll pay from India, and which triggers and growth features each plan includes — read straight from every vendor's pricing page.

Tools compared
10
Publish INR prices
5
Hooklink Pro
₹199/mo

Prices and features checked on 13 November 2026.

Feature matrix

Pick the tools you're weighing up. “Not stated” means the vendor's own pages don't say — we don't guess.

Comparing Hooklink with 4 tools

·
  • On the free plan
  • Paid plans
  • Limited / unclear
  • Not offered
  • Not stated
FeatureHooklinkIndia · INRManyChatUnited States · USDSuperProfileIndia · INRZorchaIndia · INRInstantDMIndia · INR
Instagram DM automation tools compared feature by feature
FeatureHooklinkManyChatSuperProfileZorchaInstantDM
Entry paid plan₹199/mo (₹49 first month) · ₹1,999/yr$14/mo billed annually (Essential)₹99 first month, then ₹499/mo (Creator)₹1,199/mo (₹799/mo billed yearly)₹999/mo (₹833/mo billed yearly)
How you're billedFlat price — no per-contact or per-DM chargesPer active contact — the bill grows with the people you messageFlat monthly planFlat plan + AI credits + a % fee on digital-product salesTiered plans with monthly DM limits
Pricing
Free plan
On the free plan
On the free plan
On the free plan
On the free plan
On the free plan
Prices in INR
On the free plan
Not offered
On the free plan
On the free plan
On the free plan
UPI payments
On the free plan
Not stated
Not stated
Not stated
Not stated
Triggers
Comment → DM
On the free plan
On the free plan
On the free plan
On the free plan
On the free plan
Story replies
On the free plan
On the free plan
Paid plans
On the free plan
Paid plans
Live comments
On the free plan
On the free plan
Paid plans
Not stated
Paid plans
DM keywords
On the free plan
On the free plan
On the free plan
On the free plan
Paid plans
Growth & leads
Follow-gate (follow before link)
Paid plans
Limited / unclear
Limited / unclear
On the free plan
Paid plans
Email capture
Paid plans
Paid plans
Limited / unclear
Paid plans
Paid plans
Link-in-bio page
On the free plan
Not stated
On the free plan
On the free plan
Not stated
Scale
Multiple IG accounts
Paid plans
Not stated
Paid plans
Not stated
Paid plans
AI replies
Not offered
Paid plans
Paid plans
On the free plan
On the free plan
WhatsApp
Not offered
Paid plans
Not stated
Not stated
Paid plans

Swipe the table sideways to see every tool.

Tool by tool

Who each tool suits best — including when it's a better pick than Hooklink.

ManyChat logo

Hooklink vs ManyChat

United States

$14/mo billed annually
Free plan
25 active contacts/month, up to 4 live triggers, “Powered by Manychat” branding
Payments
Not stated on the pricing page (USD billing)
Best for
Multi-channel teams that need Instagram, WhatsApp, Messenger and TikTok in one flow builder

Where Hooklink differs: Flat INR pricing with UPI Autopay instead of USD billing that scales per contact.

SuperProfile logo

Hooklink vs SuperProfile

India (Cosmofeed Technologies)

₹99 first month, then ₹499/mo
Free plan
Link-in-bio store, unlimited post & reel AutoDMs, up to 10 leads
Payments
Not stated on the pricing page
Best for
Creators who also sell courses, digital products and bookings from one storefront

Where Hooklink differs: ₹199 vs ₹499 a month after the intro offer, with Live and DM-share triggers focused on DM automation.

Zorcha logo

Hooklink vs Zorcha

India (Zorcha Software)

₹1,199/mo
Free plan
Unlimited automations, DMs and contacts, Ask for Follow, 20 AI FAQs
Payments
Not stated on the pricing page
Best for
Creators who want a very generous free tier and AI FAQ answers

Where Hooklink differs: Pro at ₹199 vs ₹1,199 a month, with email capture and Live-comment triggers included.

InstantDM logo

Hooklink vs InstantDM

Likely India (Replbetter App Technologies)

₹999/mo
Free plan
1 account, 500 DM automations/month, 5 post automations, branding
Payments
Not stated on the pricing page
Best for
Power users who want flow builders, webhooks and bring-your-own-key AI agents

Where Hooklink differs: Story, Live, DM-keyword and shared-post triggers on the free plan; Pro at ₹199 vs ₹999.

LinkDM logo

Hooklink vs LinkDM

Australia (Webdot.club)

$19/mo
Free plan
1 account, 1,000 DMs/month, LinkDM branding
Payments
Not stated on the pricing page (USD billing)
Best for
Simple comment-to-DM with high DM volumes on paid tiers

Where Hooklink differs: INR pricing with UPI, a built-in link-in-bio page and a follow-gate.

CreatorFlow logo

Hooklink vs CreatorFlow

Spain

$15/mo
Free plan
1 account, 500 DMs/month
Payments
Stripe (USD)
Best for
Creators abroad who want a lightweight comment-to-DM tool

Where Hooklink differs: INR + UPI billing and no monthly DM cap to top up.

Inrō logo

Hooklink vs Inrō

France

€12.99/mo
Free plan
100 activated contacts/month, 3 active automations
Payments
Stripe (EUR)
Best for
European brands that want an AI agent in Instagram DMs

Where Hooklink differs: Flat ₹199 instead of euro billing that grows with activations.

Spur logo

Hooklink vs Spur

United States + New DelhiWhatsApp-first suite

$12/mo
Free plan
None — 14-day trial
Payments
Cards; for India an e-mandate — UPI and wallets not accepted
Best for
D2C brands running AI support across WhatsApp, Instagram and Facebook

Where Hooklink differs: A free plan, UPI Autopay and Instagram-first growth features.

BotSpace logo

Hooklink vs BotSpace

India (Pune)WhatsApp-first suite

₹999/mo
Free plan
1 seat, up to 5 workflows, one channel
Payments
Razorpay (India), Stripe (international)
Best for
Businesses that need a shared WhatsApp + Instagram inbox with broadcasts

Where Hooklink differs: Flat ₹199 regardless of how many people engage, with follow-gate and lead capture.

Common questions

What is the cheapest Instagram DM automation tool in India?

Among tools that publish rupee prices, Hooklink Pro has the lowest entry paid plan at ₹199/month (₹49 for the first month), as checked on 13 November 2026. Several tools, including Hooklink, also have free plans with different limits.

Which Instagram automation tools accept UPI?

Hooklink bills Pro through Razorpay UPI Autopay. Most other tools don't state UPI on their pricing pages, and Spur's FAQ says UPI isn't accepted for Indian customers.

Is there a ManyChat alternative priced in INR?

Yes. Hooklink, SuperProfile, Zorcha, InstantDM and BotSpace all publish INR prices. ManyChat bills in USD and charges by active contacts.

Do these tools use Instagram's official API?

Hooklink runs on Meta's official Instagram API, and most tools in this comparison state that they use it too. Avoid tools that ask for your Instagram password.

How we compared

Every price and feature comes from the vendor's own pricing and product pages (India pages where they exist), checked on 13 November 2026. We show prices in the currency the vendor publishes and don't convert them. Where a vendor doesn't say, we mark it “Not stated”.

Prices and plans change — always confirm on the vendor's site. Spotted something out of date? Tell us and we'll correct it.

All product names are trademarks of their respective owners. Hooklink isn't affiliated with or endorsed by any tool listed here.

Try Hooklink free — no card, no trial clock.

1 account, 3 active automations, all 5 triggers, Hookcard. Pro is ₹199/mo (₹49 first month) · ₹1,999/yr, paid by UPI Autopay.