Integrations · Claude · Beta

Run Hooklink from a conversation.

Ask Claude how your automations are doing, why a DM failed, or which reel brings the most leads — and let it draft new automations that you approve in Hooklink.

Add to Claude Manage connected apps

Works in claude.ai, Claude Desktop, Claude mobile and Claude Code.

Claude · Hooklink connected live data

Why did some DMs fail on my scarf reel yesterday?

Hooklink · activity

42 sent, 3 failed — all three people commented more than 24 hours after the reel went out, so Instagram no longer allowed a DM.

42
sent
3
failed
93%
success

Draft one that DMs my guide to anyone who comments GUIDE.

Draft created — paused for your reviewReview

Connector URL

https://hooklink.app/mcp

Set up

Connected in about a minute

01

Add the connector

In Claude, open Customize → Connectors → Add custom connector and paste the connector URL. “Add to Claude” fills it in for you.

02

Sign in & choose access

Sign in to Hooklink and review what Claude may do. Switch “Make changes” off if you only want Claude to read.

03

Ask in a new chat

Start a new conversation and ask about your automations, posts, leads or Hookcard.

Claude Code

claude mcp add --transport http hooklink https://hooklink.app/mcp

Then run /mcp and choose Hooklink to sign in.

Which Claude plans?

Every plan can add a custom connector — Free allows one. On Team and Enterprise, an organisation Owner adds it once; then each person connects their own Hooklink account.

Permissions

Exactly what Claude can do

You pick the level when you connect, and Claude asks before every change. Switch it to read-only any time by reconnecting with “Make changes” off.

Always

Read

  • Plan and connected Instagram accounts
  • Recent posts, reels and live stories
  • Automations with their DM and keywords
  • Activity — who got a DM, and why one failed
  • Analytics, leads and Hookcard stats
When you allow

Change

  • Draft automations — always paused
  • Edit, pause or delete automations
  • Edit, publish or unpublish your Hookcard
  • Change your Hookcard handle
  • Open a support ticket
Never

Off-limits

  • Turn an automation on
  • DM or reply to anyone directly
  • Change your plan or payments
  • Delete your account
  • Connect or disconnect Instagram

Safety

You approve every DM

Step 1

Claude drafts it

Every automation Claude creates starts paused. Nothing is sent.

Step 2

You read the DM

Claude gives you a link to the automation in Hooklink, with the exact message.

Step 3

You tap Turn on

Only you can switch it on — in Hooklink, never from the chat.

If Claude edits an automation that's live, it pauses again until you approve the new version.

Everything Claude changes is listed under Settings → Connected apps.

Try asking

Things people ask

“How did my automations do this week?”
“Why did DMs fail on my latest reel?”
“Which post brought the most leads this month?”
“Draft an automation that DMs my guide to anyone who comments GUIDE on my newest reel”
“Add my YouTube channel to my Hookcard and move it to the top”
“Pause everything on @mybrand until Monday”

Want to be walked through it? In Claude, open + → Hooklink → Set up an automation.

Your data

When you connect, you direct Hooklink to share the data Claude asks for — including your Instagram commenters' usernames, comment and message text, and captured lead emails — with Claude, made by Anthropic, so it can answer you. Anthropic's own privacy policy applies to what Claude receives.