Hooklink vs Zorcha (2026): Free Plans, Pro Pricing and Features

Hooklink vs Zorcha comes down to a simple trade-off. Zorcha has one of the most generous free plans in Indian Instagram automation, with unlimited DMs and built-in AI FAQ answers. Hooklink's free plan is smaller, but its Pro plan costs ₹199 a month against Zorcha's ₹1,199. If you will stay on a free plan, Zorcha is hard to beat. If you plan to pay for email capture and more, the maths changes.

Prices below were checked on 13 November 2026 on Zorcha's Indian pricing page and our own pricing page. Prices change, so confirm before you buy.

#At a glance

	Hooklink	Zorcha
Based in India	✓	✓ Zorcha Software
Free plan	✓ 1 account, 3 active automations	✓ Unlimited automations, DMs, contacts
Entry paid price	₹199/mo (₹49 first month)	₹1,199/mo (₹799/mo billed yearly)
Fee on digital-product sales	No store	8% to 1% by plan
Comment → DM	✓	✓
Story replies	✓ Free	✓
Live comments	✓ Free	Not stated
DM keywords	✓	✓
DM that shares a post/reel	✓ Free	Not stated
Follow before link	Pro	✓ Ask for Follow, free
Email capture	Pro, with CSV export	Pro and above
Phone capture	✕	Pro and above
Link-in-bio page	✓ Hookcard	✓
Visual flow builder	✕	Pro and above
AI replies	✕	✓ 20 AI FAQs free
Multiple IG accounts	Up to 5 on Pro	Not stated
UPI payments	✓ UPI Autopay	Not stated on pricing page

See how every tool stacks up on our comparison table.

#Pricing in detail

#Zorcha

Pro is also ₹899 a month on quarterly billing. Zorcha also lists a fee on digital-product sales of 8%, 5%, 3% and 1% across its plans, getting lower as you move up. Its pricing also mentions AI credits.

#Hooklink

• Free: ₹0 forever.
• Pro: ₹199 a month (₹49 for the first month), or ₹1,999 a year, which is about two months free.

That is the whole price list. Hooklink is a flat plan with no per-contact or per-DM charges. Even on yearly billing, Zorcha Pro (₹799 a month) costs about four times Hooklink Pro on monthly billing (₹199).

#Free plans: Zorcha wins on volume

We will say it plainly: Zorcha's free plan is more generous than Hooklink's. Unlimited automations, DMs and contacts, plus exports, forms, Ask for Follow and 20 AI FAQs, is a lot for ₹0.

Hooklink Free gives you:

• 1 Instagram account and up to 3 active automations
• All five triggers: post or reel comments, DM keywords, story replies, Live comments and DMs that share your post or reel
• Optional public replies to comments
• Hookcard, a free link-in-bio page with a "save contact" vCard and QR code
• 7-day analytics on accounts reached and followers gained
• A small "Powered by hooklink.app" line on DMs

If you run a handful of campaigns at a time, 3 active automations is usually enough. If you want dozens running at once without paying, Zorcha is the better free option.

#Paid plans: where Hooklink costs less

The picture flips once you pay. On Zorcha, phone and email collection, follow-ups, the flow builder and advanced analytics start at Pro, ₹1,199 a month.

Hooklink Pro at ₹199 a month includes:

• Up to 5 Instagram accounts
• Unlimited automations
• Image, video and voice DMs
• Lead Collection: asks for an email inside the DM, with CSV export
• Follow-gate: the reward link is delivered only once the person actually follows, with capped, polite reminders
• Pro Hookcard with premium themes, custom images and analytics
• No watermark, 365-day analytics and priority support

The honest caveat: Zorcha Pro includes things Hooklink does not have at any price, like a flow builder, phone-number capture and AI answers.

#AI, flows and the digital-product fee

AI FAQs. Zorcha gives free users 20 AI FAQs, so it can answer common questions in DMs. Hooklink has no AI auto-replies. Every DM is one you wrote. What Hooklink does have is a Claude connector, which lets you review your automations and draft new ones from Claude. That helps you set things up; it does not reply to your followers.

Flow builder. Zorcha has a flow builder from Pro. Hooklink does not have a visual flow builder. You set up each automation as a trigger, keyword filters and a DM with buttons and links.

Sales fee. Zorcha has a link-in-bio product and lists a fee on digital-product sales. Hooklink has no store, so there is nothing to take a cut of. Hookcard links out to wherever you sell.

#Payments and billing for India

Both tools price in rupees. Hooklink bills through Razorpay, including UPI Autopay, and you can cancel any time from Settings → Billing. Zorcha does not state its payment methods on its pricing page.

Hooklink is built on Meta's official Instagram API for Business and Creator accounts. It never asks for your password and enforces per-account rate limits and messaging windows.

#When Zorcha is the better choice

Zorcha is the better pick if:

• You want to stay on a free plan and need unlimited automations and DMs.
• You want AI to answer FAQs in your DMs.
• You need Ask for Follow without paying.
• You want a flow builder or phone-number collection, and the Pro price works for you.
• You sell digital products and are fine with a per-sale fee in exchange for a built-in store.

#When Hooklink is the better choice

Hooklink is the better pick if:

• You plan to pay, and ₹199 a month fits better than ₹1,199.
• You need email capture with CSV export without moving to a ₹1,000+ plan.
• You manage up to five Instagram accounts on one subscription.
• You go Live often and want Live-comment triggers, which Zorcha's pricing page does not mention.
• You want UPI Autopay and a simple flat price.

#How to switch to Hooklink

1. Start free and connect your Instagram Business or Creator account through Meta's official login.
2. List your Zorcha automations: the post, the keyword and the reply.
3. Turn off each automation on Zorcha before you rebuild it, so nobody gets two DMs.
4. Recreate it on Hooklink: pick the post (or the next post you publish), set keyword filters and write the DM with buttons and links.
5. Comment the keyword from a second account to test.
6. Upgrade to Pro when you need more than 3 automations, email capture or the follow-gate.

#Final verdict

Zorcha deserves credit for a free plan that most tools, Hooklink included, do not match. If you never plan to pay, or AI FAQ answers matter to you, start there. If you are ready to pay for lead capture and more accounts, Hooklink Pro gives you those at ₹199 a month, with UPI Autopay and every trigger included.

Comparing more tools? Read our guide to the best Instagram DM automation tools in India or see Hooklink vs InstantDM.